Consumer and Organisational Buying Behaviour Assignment :: Business and Management Studies

Consumer and Organisational Buying deportment AssignmentChoose two signifys from the press (newspapers or Magazines) one of a utmost thing secure and the other of a low involvement good. Comparethem while identifying the various techniques used in consumerbehaviour to take place the message. You may contact the producers ofthe advert.High Involvement commodity Residence applicable Advert Ad for Apartment in Tigne Point.Low Involvement Good International Tele environ serviceRelevant Advert Ad for OneVoice affordable International phone cardsInternational phone calls are instantly an eitherday necessity for manypeople alive in the westward world, whether for business purposes orto keep in touch with partners, friends or relatives abroad. This is curiously so in Malta since practically every Maltese person nourishmenthere has relatives who stool emigrated, a substantial expatriate conjunction exists and because of the slender size of the island and totalabsenc e of most raw materials, almost every kind of businessnecessitates frequent international phone calls. Besides, as theOneVoice advert I have chosen clearly demonstrates, internationalphone calls have become as affordable (and as necessary) to manypeople living in Malta as low cost basic food stuffs and drinks. and soin Malta one can now consider an international phone call service as alow involvement good since most people living locally have to resortto it sooner frequently and do not think much about it beyond selectinga cheap, reliable, value for money service.The OneVoice advert thus makes quite a huge issue of price andimplied value for money by advertizement the cheapest rate veryprominently against a bright red stage setting and stating the servicesother desirable features against a bright special K eye-catchingbackground. The advert in fact has just the right amalgamate of the saturated act upon green, yellow, cyan, orange and red to capture attentionwithout overwhelm people and causing visual fatigue. There is alsoan adequate sum total of blue which is considered a rather relaxingcolour associated with class and high quality and with thelimitlessness and peace of sky and water. This mix of various, brightcolours (a) ensures that every potential clients tastes is, somehow,catered for at least visually (b) is locally associated with festiveseasons (Christmas, Carnival, summertime) spring, fun and plenty andso gives a certain feel good factor to using OneVoice even though atthe end of the day OneVoice is just another basic international telecommunicate service.Conversely no indication of price range is given in the advert forTigne Point properties although it is obvious that it is aimed at theinternational yachting community and other extremely affluent, rather