How does a firms marketing strategy impact its decisions regarding the Case Study

How does a firms merchandise strategy impact its decisions regarding the appropriate manufacturing strategy - Case Study ExampleWithout a marketing strategy, an organizations effort to attract and retain customers becomes inefficient. However, with a marketing strategy, other strategies in the firm also become operational. According to Paul Fifield (2012) is an organizations central concept or its produce by which the approach it chooses to take to has an impact on the market.The correlation that exists between the marketing strategy and manufacturing strategy in an organization has direct relations with its success and competitive capabilities. In chapter 5 of Bowersox, Closs, Cooper and Bowersoxs article, page 107, the authors evidently indicate that the existing marketing practices swear out as a foundation for the manufacturing strategy in relation to client acceptability. The relationship between the two is crucial to an organizations competitive position. When such(prenominal ) a relationship does not exist, the manufacturing strategy is not used as a formidable weapon of competition since it is does not form the correct coalescence with the marketing strategies (Bowersox, Closs, Cooper & Bowersox, 2011). An excellent example comes from Bowersox, Closs, Cooper and Bowersoxs article where they indicate that the marketing department may only care about the features and aesthetics of a product or service, whereas the manufacturing department concentrates on the firms conformity. The key aim of a manufacturing strategy in an organization is to ensure that it has a competitive advantage over its competitors using the available manufacturing capabilities or assets. However, it is fundamental to note that the competitive advantage is only defined from a firms standpoint on marketing. Given that there are often many conflicts that exist between the two, the strategies are always divergent. Hence, for this reason, a firms marketing strategy has to have a positi ve impact on decisions